Your First CRO exists because I've built revenue infrastructure from the ground up - the playbooks, the systems, the customer motion. Now I build it for companies scaling past founder-led growth.
I grew up watching my family run small businesses - restaurants, laundromats, dry cleaners. I saw firsthand how hard it is to build something real without the infrastructure to support it. That shaped how I think about revenue: it's about building the system that makes every customer relationship more valuable over time.
I spent 9 years at JustWorks scaling GTM from Series B through pre-IPO - building the playbooks, the team structures, and the customer motion that let the company grow without losing what made it work. Then I joined Reflex as VP of Sales and built the revenue infrastructure from the ground up - the pipeline architecture, the sales motion, and the systems the team runs on today.
Your First CRO is built on everything I've put into practice. The playbooks, the frameworks, the customer journey work - all of it came from doing this live, under real pressure, with a real team. I know how to build it because I've built it more than once.
Tell us where you are. We'll tell you what we'd build and what it looks like when it's done. Just show up.
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